Green Diamond

OUR mission

To help individuals, teams and organisations become world class in today’s highly complex, interconnected and dynamic environment.

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Green Diamond

WHAT we do

At DNA, we work with you to facilitate an environment where people are trusted enabling them to thrive, learn and create the future.

Our own research and extensive work across multiple sectors has highlighted a very real need for leadership throughout, change and development programmes in practice that look at the challenges being faced by employees, organisations and business leaders today. It is no longer enough, or indeed appropriate to deliver highly structured programmes that offer a one-size fits all solution to teams and individuals at work.

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Green Diamond

WHO we work with

At DNA, we work with a wide range of clients, large organisations, bespoke teams and individuals.

Organisation, Teams and Individuals Organisation, Teams and Individuals

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Green Diamond

OUR services
Organisational Transformation

Organisational Transformation

We help organisations avoid the pitfalls of transformations that arise from an over-emphasis on logistics, and an under-emphasis on employee impact.

Leadership development

Leadership development

We help leaders to lead effectively in a VUCA (volatile, uncertain, complex end ambiguous) world.

Coaching +

Coaching +

Our Coach+ programme covers the full range of business needs - from a leader in transition, to an executive looking to improve their impact, to a newly formed team grappling with new ways of working.


Supporting you through transformational change.

Green Diamond

DNA Definitive believes the 21st century workplace is about collaboration, trust, democracy and creativity.

Gone are the days of command and control management techniques.

Not everyone is happy to change their management approach, but through trust and creating the right leadership environment that truly embraces collaboration, elite performance is achievable, by everyone.

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