We understand and appreciate the value of a positive work culture, attitude and mindset. It is this investment in people that produces positive outcomes. Our unique approach delivers enduring results, valid to each client's specific situation.
We think and act like business practitioners, with a sound, current and thoughtful academic base. Our methods are unique and 'rather human' as we love people.
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Paul is known by the BBC as ‘The Business Doctor‘ and is an experienced and respected thought leader, author and trail blazer on matters relating to change, organisational development and structures that allow people to thrive and flourish within 21st century organisations.
Paul works with private and public sector organisations of all sizes, including multi-nationals. He is committed to demonstrating that there are effective ways to run the workplace, with increased outcomes and service effectiveness, and without losing front-line staff. Paul believes in unlocking the potential of the staff to solve the problems themselves through Simplexity and Leadership from within. Paul’s dislike of management practices is nothing personal — he just thinks the way most businesses are managed is outdated.
Paul has previously been a University Head of Leadership and a Leadership Fellow and is currently a University Research Fellow. His work has taken him to India, China, Malaysia, Pakistan, the USA and many European countries. He completed a global action research project on leadership and complexity thinking, visiting 19 countries in six months. He is currently 2013-14 elected Regional Chair and Fellow for Wales for the Chartered Management Institute (CMI) and a Fellow of the Chartered Sports Management (CIMSPA) and Institute of Consultancy.
Paul is considered by many to be a fascinating and impressive business speaker, and is much in demand throughout the world, from TEDx to global and international conferences.
Paul is also author of the book ‘Leadership from the Frontline’, about his impassioned mission to support forward-thinking, progressive and ‘human’ business organisations by helping them to get rid of the plague of unnecessary management that he believes is stifling our working lives and our economy.
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Andy is a human performance specialist, a Director of DNA Definitive and a Visiting Professor at Manchester Metropolitan University. With DNA's exclusive international portfolio of clients, he is in demand to help develop high performance environments and to support elite teams, which he does through applied performance psychology and the development of evidence based resilience focused strategies. His work has afforded him access to many different industries and countries around the world. He works with political leaders; with high net worth individuals and corporate business leaders; with world leading athletes and coaches (Olympic, Commonwealth and World Championship Level); the emergency services; the British armed forces; and, with not for profit and third sector organisations.
Andy has developed several human performance programmes and, with DNA Definitive colleagues, co-written a series of acclaimed resilience programmes that have been adopted by, among others, critical care practitioners, the police, the fire and rescue service, ambulance services, social services, headteachers and the corporate sector. When required, these have gained CPD accreditation from organisations such as the Royal Colleges of Physicians and the Royal college of Nursing. In addition, with DNA definitive colleague, Rachel Spearing, to developed a professional standards course to address undermining and bullying behaviour on commission from the Royal College of Surgeons (Edinburgh).
Andy is involved in a range of UK and international research projects with colleagues from several universities. He is a Visiting Fellow at Staffordshire University Faculty of Health Sciences, School of Psychology Sport & Exercise; an elected Fellow of the Royal Society of Medicine; and, an Academic Associate at Cardiff Metropolitan University School of Sport. He is an Associate Lecturer in Leadership, Business and Work Based Learning on International Executive MBA programmes at a number of universities in England, Wales and France. Andy is also a member of the British Sleep Society, the professional organisation for medical, scientific and healthcare workers within sleep and sleep disorders.
Previously, Andy sat on the Sport Wales Advisory Group (for 4 years) and on the Welsh Advisory Committee for the Stroke Association (for 6 years).
Andy has extraordinary motivational gifts and insight into the minds of people in competitive situations or under stress where successful performance is essential. He knows how to develop confidence in high performers and others and to help them retain the knowledge he imparts. He is one of the most gifted people in his profession of anyone I have met. Baroness Tessa Jowell, Minister for the London 2012 Olympics
Andy has been a big part of the success of the teams he works with. But I know from my own experience that he is also terrific working with individuals dealing with high pressure situations. His skills and experience have proven to be transferable across many sectors. Alastair Campbell, British journalist, broadcaster, political aide and author, Director of Communications and Strategy for Prime Minister Tony Blair
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David gained extensive experience as a senior military executive with over 20 years experience of strategy development, risk and change management. He is a leader experienced in planning and delivering complex tasks in challenging conditions worldwide. A critical and innovative thinker and incisive decision maker, David is passionate about getting the best out of individuals, teams and organisations.
He was Head of the Chief of Defence Staff’s liaison team providing advice and military capabilities to Other Government Departments.
As the Senior Royal Engineer Officer in the United States and Colonel, Liaison Officer to HQ US Northern Command, Colorado he advised on UKUS Homeland Defence and Security issues at O6 level and above including Counter Terrorism, Cyber and Transnational Criminal Organisations.
As Liaison Officer to the Maneouvre Support Centre of Excellence, Fort Leonard Wood, Missouri; developing UK/US Maneouvre Support capability and interoperability, including Search and Counter IED capability development.
David served as Commanding Officer of 23 Engineer Regiment (Air Assault); Directing Staff Joint Command and Staff College, Developing military officers for senior command and staff positions, with particular responsibility for instructing leadership, operational planning, the comprehensive approach to operations and post conflict reconstruction and development.
David was also Deputy Leader of the British Military expedition to attempt a first British ascent of the West Ridge and North Face of Mount Everest. One of the largest and most successful expeditions ever undertaken by the Army. Technical Assistant for the 5 part documentary on Bravo, ‘Man vs Mountain’.
Alison Noon-Jones brings over 30 years of senior HR and business leadership. She is also a seasoned executive coach and mentor. In her capacity as HR Director, she has worked at both national and international level for a wide range of sectors and high profile organisations including Hitachi, General Motors Acceptance Corporation and EADS (Airbus, Defence and Space). She is currently HR Director for Leidos Europe Ltd. leading the HR transformation for the £7 Bn LCST logistics programme for the Ministry of Defence.
Having led and delivered a number of large scale transformation programmes, Alison has a supportive coaching style. Energetic and objective focused, she works with the coachee to nurture full realisation of their potential. Empathetic of the change and transformation environment, she encourages the coachee to thoroughly explore their capabilities and, through deep questioning to be accountable for their own deliverables and achievement. She exudes ‘can do’ confidence in the coachee and through her mature and agile questioning capability, Alison encourages a positive outlook and drive to deliver or change.
Alison is a graduate in modern languages and a Fellow of the Chartered Institute of Personnel and Development. She is also Prince 2 qualified having worked with large Government and private sector programmes. She has trained in Executive Coaching and Mentoring with the British School of Coaching. Having had first-hand exposure to personal and developmental coaches and mentors throughout her career, Alison appreciates the benefits of the support and direction this can offer the coachee.
+44 (0) 1932 267597
+44 (0) 7968 763312
An experienced business person, entrepreneur and much in demand international executive coach. In depth experience of challenging senior executives and enabling them to develop new approaches - both behavioural and procedural - that have significant impact on their business.
He is able to translate complex theories into easy to implement approaches which have a profound impact on how leaders live and work. He brings an additional overlay of tools taken from three other disciplines:-
His approach is based on a personalized alliance with leaders, working in a highly tailored package to enable people to transform their performance in a results orientated and pragmatic fashion. A client described him as ‘Engaging, yet ruthlessly results orientated’! His website has a range of testimonials, case studies and publications.
Representative Client Engagements:
Areas of Expertise:
Industry/ Functional Experience:
Professional Services; Technology, IT, Telecoms & Engineering Sectors; Financial Services & Banking; Entertainment, Broadcasting & Music Industry; Outsourcing Sector incl Logistics & Catering; Health & Care Sector, Public Sector, Housing Sector, Retail Sector, sportspeople, Army rehabilitation etc
Client Types/Levels of Experience:
C Suite, SVP, Director, Senior Manager, Rising Stars.
UK based, frequently working in Switzerland & Liechtenstein. Experience in other European countries, S.Africa, India, Barbados. UK Director of Centre for International Business Coaching. Helped deliver courses on International Business Coaching
Training and Education:
B.Sc.(Hons) Occupational Psychology.
Member of the ICF, (International Coaching Federation)
Certified Master Coach, Behavioural Coaching Institute (ICC Accredited); BHR Diploma in Eriksonian hypnosis & NLP Psychotherapy; Module 1 of NLP Practitioner & Leadership Coaching Certification; accredited coach Sportsmind Institute of Australia. (examining options to start Doctorate in Coaching).
2016: NLP School: How to Coach with NLP, TA & Mindfulness; The Forton Group: Ignite Leadership Coaching.
You will experience a world class integrated approach to coaching which does not rely on dogma or process. It focuses on you, with a leading edge and inspirational toolkit uniquely designed to ensure your success. This gives you the physical, mental & emotional resources to make the long term behavioural changes needed for you to enjoy mental resilience, choice and high performance levels.
+44 (0) 7834 383477
Liz has worked, coached and trained individuals, teams and organisations around the world. She has a breadth of experience working with clients and learners from children up to Director level. She was a contributor to The Positive Leader How energy and happiness fuel top-performing teams book by Jan Muhlfeit, former Chairman of Microsoft Europe. Liz specialises in visual mapping techniques and is passionate about working with individuals and organisations to think in a different way to improve productivity.Years of Experience
18 years experience in training design and delivery and 12 years experience in providing 1-2-1 and team coaching sessions.
Qualifications & Training
Liz started out in Programme and Partnership Manager roles. She learned her coaching craft from the ex-Wales Rugby Coach, Alan Davies, who set her on a path as a Trainer and Coach. Working with clients across Europe she initially focused on self-development coaching conversations, based on the Facet5 psychometric profile for individuals in the financial, legal and SME sectors.
From here she went on to deliver leadership training programmes around Australia, across sectors, with a focus on creating positive cultures within organisations.
On her return to the UK she became involved in the design, delivery, assessment and quality assurance of ILM programmes (Institute of Leadership & Management). In addition, she was trained directly under Tony Buzan (Mind Map inventor) and Chris Griffiths (iMindMap Inventor) and became a Global Master Trainer delivering visual mapping and innovation skills to clients around the world.Coaching Style
Liz exudes a positive energy when coaching others, focusing on what is possible, not what can go wrong. She encourages a self-directed learning approach to her coaching sessions. Clients set the goals, own the goals and achieve the goals - that is the only route to success! She stretches her clients through deep questioning, positive feedback, providing a structure and ensuring a solution focus. She holds her clients accountable to meeting their milestones to achieve the bigger picture.
She introduces different ways of thinking as part of the process including: mind mapping and visual mapping; 4 step process for effective decision making; effective brainstorming for generating ideas; reverse brainstorming; using metaphors; different perspectives; Decision Radar, facet5 and Belbin team roles psychometrics. She is also a member of the Wales Coaching Community.Areas of Specialisation
Liz previously headed up international training departments and so has first- hand experience of business operations and managing people. Liz has coached individuals and teams from Team Leaders up to Director level across a range of sectors and cultures internationally. This has ranged from: setting up a business; building confidence; improving people management skills; career transitioning and growing businesses.
+44 (0) 7788 230823
Steve is a Performance Development Consultant, who works with individuals, teams and organisations to maximise potential, improve performance and achieve goals.
A former Officer in the UK Special Forces, Steve has many years of experience in operating under pressure in challenging situations and in some of the world’s most inhospitable environments. As a result of this first hand experience, Steve has a deep understanding of the need for mental aptitude as well as for physical strength and skill.
Steve also recognises the significance of ‘softer’ skills, such as effective communication, in personal and leadership development, and the need for shared values, goals and beliefs in building motivated and cohesive teams. Over two decades he has coached and mentored people of different backgrounds and capabilities, providing salient personal, tactical, operational and strategic guidance.
In 2009, Steve was awarded an MBE for ‘compassionate and inspirational’ leadership demonstrated on global operations. He has an Advanced Diploma in Management and has many years of practical management and leadership experience. Steve attained invaluable knowledge, whilst studying for a Master’s Degree, in Risk, Crisis and Disaster Management, which has further increased his understanding of how people and organisations operate and react when faced with stressful situations.
Steve has a particular interest in PTSD prevention and he has trained and practised as a Trauma Risk Management (TRiM) practitioner. He is also a nationally trained Hostage and Crisis Negotiator and has been involved in the management several high profile kidnapping situations.
Jan has over 15 years senior leadership experience including four years as part of the senior leadership teams of both South East Wales Education Consortia.
As Strategic Lead for Physical Literacy Jan led a team of highly motivated and skilled individuals to succeed where others had failed, enhancing outcomes for some of the most challenged schools and most vulnerable learners in the system.
Jan was Programme Leader for the second largest cohort of PGCE secondary students in the UK. The programme was awarded two box 1 Estyn Inspections under Jan's leadership, as she transformed the culture of the programme from product to process driven, making pedagogy and relationships important.
Jan has been a freelance consultant for many years and has authored and delivered national training and resources for Welsh Government teacher development programmes. Recently Jan has been working with Pioneer Schools, providing challenge and support to senior leaders to develop their vision and strategy for the new curriculum and to enhance wellbeing outcomes for staff, learners and their communities.
Jan has a Postgraduate Diploma in Professional Practice Studies (Education). Her research interests are leadership, participant voice and wellbeing.
Jan enjoys hill walking and has just taken up playing golf.
Rachel Spearing is a Barrister at Serjeants' Inn Chambers in London. She has a wide civil and criminal practice covering Regulatory , Financial and Disciplinary Law. As Consultant with DNA Definitive she delivers executive education and training with leadership and change management focus. Mentoring a wide range of professionals in career development, managing the challenges of change or leadership. She co-founded the Wellbeing at the Bar Program with the General Council of the Bar, and has worked with leadership in the UK, Australia, Singapore and the US to implement culture change towards mental health and wellbeing in law. She is a Director of Wellness for Law UK a 'not for profit' organization supporting charitable research, education and training for Lawyers in the area of health and wellbeing.
She holds Academic appointments as a Fellow of the Dispute Resolution Centre at Bond University Australia, and is a Senior Consultant to the Singapore Academy of Law. She is featured by 'The First Hundred Years' initiative as part of their 'pioneering women in law' program.
Rachel sits on the executive of the General Council of the Bar. She is a Mediator, an active Trustee and NED of Charities and was appointed a Bencher of the Inner Temple in 2015.
She speaks Nationally and Internationally at Conferences on a variety of topics covering Law, Diversity, Wellbeing and Leadership and is actively engaged in supporting cross professional disciplinary work for health, education and wellbeing.
After 25 years performing diverse roles in International sport and Specialist firearms policing, Andy Halliday talks openly of his experiences on the front line.
From the despair of battling home based terrorism to the joy of a home Olympics, he is able to reflect on a life working with high performing teams.
By his own admission, his learning has been based on experiencing the highs and the lows, setback is as important as success in personal and team development.
As a specialist firearms officer with the Metropolitan Police he took part in nearly 3000 firearms operations during an 18 year period, a succesful team culture was paramount. Counter terrorist policing changed markedly as suicide killers were seen in the capital for the first time. Coping with ambiguity and change were vital as tactics were constantly under review.
He has developed resilience in a world where pressurised decision making in a difficult environment occurs on a regular basis.
He appreciates many of the lessons that policing has taught and now carries the experiences forward in his role as Team Manager with the England and Great Britain Men’s hockey team as they work towards the Tokyo Olympics in 2020.
After 3 Commonwealth Games and 2 Olympics, his growth mindset is still evident and he insists, he still learns something new every day.
Noleen has a background in organisational psychology with a specialism in areas such as organisational diagnosis and development, training and development, change management, conflict management, diversity awareness, business development and personal achievement.
She is an experienced trainer and coach, and has worked as a practical facilitator in South Africa, the UK and SE Asia.
Stephen is a Senior Lecrurer Applied Sports Technology Exercise and Medicine (A-STEM) Research Centre, College of Engineering, Swansea University. He is a Chartered sport and exercise psychologist with the British Psychological Society. Stephen gained a BSc Sports Science, Loughborough University, an MSc Sports Science, Loughborough University and his PhD Sport Psychology, Gloucestershire University in 2000.
Stephen regularly consults with professional athlete and teams. He is a Registered Psychologist with the Health Professions Council and holds BASES sport psychology accreditation (Research & Support). He is Editor and Co-founder IRB Rugby Science Network and a former junior rugby union international, member of the Swansea University RFC Coaching Panel since 2000.
Mick recently completed 30 years within the Metropolitan Police having spent over 15 years as an advanced police driving instructor... [Show/Hide]
Whilst at Hendon Mick was the officer in charge of protection and security driver training. This entailed providing train the trainers courses for other police forces both at home and abroad together with teaching members of other government agencies from around the world. Mick re wrote much of the training manual and Instructors guidance on protection driver training in 2001/2.
During his final years within the service, Mick worked at the Special Escort Group (SEG) who have responsibility for the safe vehicular movement of protected persons and high value // risk property. In order to be a member of the SEG all officers have to be authorised firearms officers.
Mick became the officer in charge of national training for all police escorting (both car and motorcycle escorts). He re wrote much of the course content and the instruction manual on escort training, in addition to developing tactical training and deployment techniques. Mick has provided protection driver training both at home and abroad, most notably in Israel and Nigeria.
Mick is also a member of the IAM and has been an assessor for several years.
Kristina is a leadership specialist and communications expert. She has developed and run training and coaching for adults for over 20 years across Europe and the US, and is passionate about human transformation. She has co-authored critically acclaimed personal development book 101 Days to Make a Change and popular parenting and work-life manual Positive Discipline for Today's Busy (& Overwhelmed) Parent. She has received nominations for several literary awards.
Kristina holds a Bachelor of Business Studies and is a certified Life Coach. She also has qualifications and experience in the arts and media (music, television, film and corporate media) creating her own original work as well as producing others'. Working across such diverse fields gives Kristina unique skills enabling her to create a truly impactful learning experience.
To support her busy lifestyle Kristina practices holistic wellness and advocates exercise, healthy living and mindfulness meditation. She divides her time between creative work and organizational training.
Sam is a 27 year old Dinghy sailor based in Essex young, dynamic and hard working he has achieved repeated success on the International Stage through dedication and a willingness to go that extra inch.Find out more
This is his 2nd season at professional rugby league in the betfred league one competition. He represented Wales Dragonhearts in 2017Find out more