OUR mission statement

Our mission is to help individuals, teams and organisations become world class in today’s highly complex, interconnected and dynamic environment.

Through a ‘people first’ approach, we focus on the humans behind every business, supporting them through transformational change, developing future-fit leaders and helping them to address the complex business challenges they face every day.

Our approach helps organisations, CEOs, Directors and Frontline staff create an inspired and compelling place to work, reinventing traditional leadership and business models, and driving cultural change to create an environment that is cutting edge and fit to deliver business growth, agility and resilience.

WHAT we do

At DNA, we work with you to facilitate an environment where people are trusted - enabling them to thrive, learn and create the future.

We use the, unique to DNA, 'Simplexity™' methodology. This is the art of creating a leadership environment where the really good people and practices rise to the top. Simplexity™ provides people with the methods and techniques to help them develop their own leadership skills, based on an understanding of the ideas of chaos in relation to human behaviour.

Our own research and extensive work across multiple sectors has highlighted a real need for bespoke change and development programmes that address challenges being faced by employees, organisations and business leaders today. It is no longer enough, or indeed appropriate to deliver highly structured programmes that offer a one-size fits all solution to teams and individuals at work.

OUR method

Our core method is to take a 4-stage approach to achieving results that make a real difference:

We start by embarking on a discovery process gaining insights into your people and any performance related issues. This ensures that we gain a detailed understanding of your business at the outset.

We work with you to define the challenges and validate this with the individuals, teams and leaders within your organisation.

We then develop solutions, aligned to organisational and cultural ambitions, alongside the strategic direction of the business

This high-engagement, bespoke approach enables individuals, teams and organisations to evolve. We believe, and can demonstrate how, engaging with your people at every level is the key to delivering long lasting organisational transformation and sustainable business success.

ABOUT us

OUR mission statement

Our mission is to help individuals, teams and organisations become world class in today’s highly complex, interconnected and dynamic environment.

At DNA, we work with you to facilitate an environment where people are trusted - enabling them to thrive, learn and create the future.

OUR method

Our core method is to take a 4-stage approach to achieving results that make a real difference:

Our belief is that every individual, team and organisation can utilise the tried and tested DNA principles and become the best at what they do.